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During the next 5 years the Voluntary Sector will go through the biggest revolution of its existence in the UK.
Whether we like it or not, the Internet is becoming as much a part of our lives as the telephone. At present 1 in 2 people in the UK use the Internet daily and this will double within two years.
Philip Walker of CAADE realised three years ago that to be successful, the Voluntary Sector would have to embrace all the advances of the Internet. What's more as Philip said 'It makes good sense!' For instance his Charity 'The CAADE Centre Charity' struggled every year to keep its members informed. A paper Newsletter could cost as much as £1 per member to produce and post. Using e-mail Philip now sends out a ten page newsletter- 'Senior Surfers Online Newsletter' to three and a half thousand members every fortnight, - the cost - virtually nothing!
Coming at the Voluntary Sector from another tilt - for an ordinary member of the public to seek specific help from the Voluntary Sector can be a nightmare. There is no easy way to resource information - until now!
A recent study from the American Charity Channel found that 84% of the general public were unsure whether charities would put their donations to good use. 76% said they were hesitant to give because they didn't know enough about the charity. The survey also showed that the voluntary sector was not reaching the general public in other ways - 58% felt they couldn't find groups with causes dear to their hearts. That is a massive amount of clients and potential donors missed. If you think that things are any different here in the UK you are kidding yourselves.
In contrast the American Charity Channel's survey found that 4 out of every 10 people would use the Internet to source their needs in the Voluntary Sector area. Indeed 64% thought that the Internet was by far the best way for the voluntary Sector to communicate to its potential clients and donors.
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Oh! so easy to use
Click once to reach the website, click once again to see the 'categories' and click a third time to find all 'the group's details
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Thus 'The Voluntary Sector Online' took its first tentative steps. A pilot model was set up on Greater Manchester to iron out software bugs and to 'prove' its usefulness. This study is not complete yet but enough has been seen to excite all of us who are involved.
We look forward now to the next stages in the development.
As far as we possibly can, we will seek funding to maintain this online service as a FREE service. Your donations however, no matter how small, would help us to help the whole sector.
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